I lead creative teams with a specialist focus on copywriting and strategy across fashion, lifestyle and luxury, a career I've been working in for the past 14 years.

Outside of my day job, I'm always looking for ways to improve and share my craft; particularly with those from a working class background or those who don't have access to formal writing education. 

 

I've mentored young copywriters for Daisie, I lecture at Vogue College of Fashion, and I host a crit group with fellow writers every month.

I also work freelance as a journalist and writer. Alongside writing for Cosmopolitan on desire and relationships, I'm currently working on my first novel – one woman's search for love and validation told through the ever-evolving platforms of the internet from 2002 to now.

 

My short story AIM, 2002, adapted from the first chapter of my novel, was longlisted for the Commonwealth Short Story Prize in 2025.
 
I started London's first social mental health group, have volunteered as a helpline worker for SANE, and have completed a Level 1 counselling skills course.